Military veterans are well positioned to meet the demands of a skilled and committed workforce. Their untapped talents and proven leadership should be utilized to help drive the economy and business. However, employers continue to struggle with understanding and implementing holistic strategies to recruit, retain, support and advance veterans in their firms. Misunderstandings, misperceptions and lack of actionable strategies fuel this struggle.... Goodwill’s veterans and military family services are uniquely qualified to continue bridge this divide between veterans and civilian employers. Our programs encourage effective transitional support for veterans and military families, focusing on the challenges that impact veterans’ employment as well as on educating civilian employers.