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The Washington Post Endorsement: Creigh's Kiss of Death

by: Kenton Ngo

Sun Jun 07, 2009 at 07:17:07 PM EDT


Conventional wisdom has it that going into Tuesday's primary, Creigh Deeds picking up the Washington Post endorsement on May 22nd legitimized him as a choice to win Northern Virginia. In fact, Creigh has gone so far as to emblazon "The Washington Post Endorses DEEDS" on 10,000 yard signs, in addition to touting the endorsement in multiple mailers.

This might not be as smart as it seems.

Buried deep inside last week's Suffolk University poll of the governor's race was a question:


Q18. On May 22nd the Washington Post endorsed Creigh Deeds in the Democratic Primary for Governor. Knowing this, will you be more likely or less likely to vote for Creigh Deeds?

Shockingly, 23% said more likely--and 21% less likely. Even worse, in Northern Virginia, where the Post is the paper of record, 22% said more likely, and 33% said less likely. The Washington Post editorials are, apparently, so distrusted by the Democratic primary electorate, that more voters want to vote against Creigh after his endorsement!

Since Deeds has been touting this endorsement in Northern Virginia and not the rest of the state, we can almost safely ignore the results of this question outside of Northern Virginia. Because the Washington Post is seen as a paper that is a fount of establishment-supporting editorials and aggravating center-right stances (the Post was a chief cheerleader in the run-up to the Iraq War), it seems that Deeds is spending the closing hours of his campaign touting an albatross around his neck in the most vote-rich region of the state.

It's worth noting that Fairfax County resident Harris Miller received the Post endorsement prior to his 2006 primary against Jim Webb, and was destroyed all across Northern Virginia.

Full crosstabs. Northern VA is listed as "NE VA" in the crosstabs, however, it is defined here as Prince William and Loudoun inbound towards DC.

Kenton Ngo :: The Washington Post Endorsement: Creigh's Kiss of Death
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Kenton, this is absurd
Seeing as how Creigh was thinking he'd maybe get 15% up there, the fact that 33% are now less likely to vote for Creigh is meaningless. Those folks weren't going to vote for Creigh anyway. Indeed, in the absence of th endorsement, he may never have been on their radar screen.

I presume you have your own models, Kenton. Plug Creigh winning 23% in NoVA, and see what that does to your model.

I know what the result is in mine.


Well, Kenton
I guess I'll have to call you Tuesday night after we find out whether you're right.

Of course, the Post endorsed Gerry Connolly, too.

Did you call the Congressman's office to find out how that worked out?


Well, I can provide some tidbits
Whether or not the Washington Post endorsement is a "Kiss of Death" or not is yet to be seen.  I don't think it will and in fact your diary doesn't make much sense considering the campaign didn't expect to be this involved in Northern Virginia this close to the election.  If anything it has had people take notice to his campaign and look more closely at why he is running.

He didn't need to win big in NoVa but the fact that he'll continually increase and the fact that they endorsed Creigh over the other two "Northern Virginia" candidate made a lot of people take notice.  I have had so many NoVa callers say that the Post endorsement made them switch from Brian to Creigh.  Creigh was having trouble getting traction in NoVa prior to that and the fact that now Brian and Terry are going after him is only strengthening him and making people believe that if they are attacking him then he is the strongest candidate!

People may be influenced by the Washington Post in regards of what you wrote but I think Brian went negative too late against Creigh for it to be effective.  It worked against Terry so they essentially destroyed each other and Creigh came up the middle and peaked at just the right time!


eh...
while an interesting stat in the poll, as you know, the latest PPP polls shows Deeds has made huge gains in NoVa, and if you can't pretend that the WashPost endorsement didn't help at all. It helped A LOT. It was all Deeds did in Nova is mention that. Almost nothing else.  

umm
yikes, the problem with pre-election obits

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